Anchor in uncertain times: Why brands should now rely on reliable, credible environments

Stefan Mölling

Marketing managers are under pressure: budgets are shrinking, targets remain unchanged. Our talking-head columnist and RMS CEO Stefan Mölling is certain: Those who invest now need security – not experiments. Those who want to make an impact need to know what they can rely on. Those who need to perform need stable environments: security becomes momentum.

There are three things that will still count in 2025: 1. Reliability beats virality: In times of budget cuts,