Exclusive study: Haribo regains top position among Germany's advertising favorites
The latest Haribo commercial from the "Kids Voices" campaign also delights Germans
In spring 2025, advertising that exudes joy and humor was particularly popular in Germany. In Germany's favorite advertising campaigns—a long-term study by Spikes and Yougov, published exclusively by HORIZONT—the brand that particularly stands for fun once again ranks at the top: Haribo.
Between March and May, the study authors again asked more than 12,000 people aged 18 and over in Germany about their current favorite advertisement.
Are you already registered?
You can object to the use of your data at any time. Further information can be found under Privacy Policy .
horizont
