New Head of Brand and Communication: Linde Scheers succeeds Waltraud Niemann at ING

Linde Scheers ING
With the replacement of long-standing CMO Waltraud Niemann, ING is undergoing a generational change that looks different than perhaps expected.
Since 2000, Waltraud Niemann has shaped the banking brand, which is now called ING. Now the Head of Communication & Brand E is leaving
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