To attract the public this summer, the Grand Palais is not lacking in air
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Installation "Agosto" by the Italian collective Hyperstudio. BALLOON MUSEUM
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This summer, the prestigious nave will host the "Euphoria" exhibition and its spectacular inflatable works. A new aesthetic that has attracted the attention of the biggest names in contemporary art.
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"Can horses gallop backward?" , "Do ghosts have teeth?" , "Can we hold air?" The questions are written in white letters on enormous black spheres. Before activating their neurons, visitors must first roll these XXXL orbs to reveal their unusual titles. Perspiration, interaction, reflection. "Imagining Things Outside Your Field of Vision," by English visual artist Ryan Gander, is one of the twenty inflatable installations in the artistic-fun exhibition "Euphoria. Art is in the Air." To attract crowds under its nave this summer, for the first time, Didier Fusillier, president of the Grand-Palais since 2023, is betting on this new era of contemporary aerial creations. An inflated choice (necessarily) but reasoned.
In 2022, "Pop Air" had blown the records at La Villette: 723,000 admissions! Distributed in Rome at the end of 2024, "Euphoria" embodies the latest iteration imagined by the producers of Balloon Museum, a subsidiary of Lux Entertainment. Slowed by Covid, the Italian firm, specialized in events, is looking for new markets in 2021. "We focused on the idea of socializing through light, accessible and interactive art," analyzes...
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