Canali estimates stable revenues for 2025. And the first Locanda opens in Hong Kong

The 91 years of history are one of Canali's "secret weapons" which, in this historical moment where we are forced to deal with real conflicts, trade wars and a generalized crisis of confidence, is banking on a formula that, from 1934 to today, has resisted events and transformations of almost every kind.

The company from Triuggio, in Brianza, was founded by Giacomo and Giovanni Canali and is still controlled by the same family. Stefano Canali, president and CEO, tells us how 2025 began: "We tend to perceive all the negativity of what is happening in the world - he says -, but in some cases the trend is not so negative. If some companies, thanks to Trump's statements on duties, are recording a slowdown in sales in the US, for us, for example, the US market is recording double-digit growth in 2024. Of course, we still have a limited and concentrated presence in independent stores that seem to have reacted better than others, but we are happy: our brand is perceived as historic, reliable in terms of quality, with a consistent style and a correct and credible price".

The quality-price ratio, according to Stefano Canali, is not only important for the so-called “aspirational” consumer, who has been cut off from luxury, but also for «the very important clients, who have high availability, but have changed their attitude: for them it is no longer appropriate to spend amounts that they consider senseless». Strengthened by this good balance between quality and price of the products, Canali aims to close 2025 «in line with 2024, which we closed with 211 million euros in revenue, slightly up compared to the 207 million of 2023. Our forecast is prudent».

90% of Canali's revenues are generated abroad; of these, approximately 50% are absorbed by the USA and Canada, 30% by Europe and the Middle East and 20% by Asia. 2025 will be an important year for Canali also in terms of store openings and reopenings, always abroad. Two above all: «We will reopen our Los Angeles flagship store, in Beverly Hills in July, after a total restyling, and, also in July, we will open a new single-brand store in Hong Kong which will have the first Locanda Canali next to it».

Last year, Canali opened the Canali Café in China, a format designed to combine the shopping experience with that of an Italian-style coffee. The Locanda in Hong Kong, according to Stefano Canali, «a coherent extension of the idea that we expressed through the Cafè in Beijing, with an Italian chef who will prepare Italian dishes next to our store. A sort of cultural amplifier that also intercepts the desire, on the part of our customers, to live unique and gratifying experiences». China, although in a stalemate, remains for the company from Triuggio «an important market in which we want to continue to invest with targeted projects».