Hailey Bieber Gets a Soaking on the Summer 2025 Cover of Vogue

Throughout 2025, we’ve encountered a collective mix of Anna Wintour’s old and new favorites on the cover of Vogue. Regulars like Gigi Hadid have graced the American fashion bible, while Wintour (who has served as editor-in-chief since 1988) has championed fresh talent like Sabrina Carpenter and Angel Reese. The Summer 2025 issue of Vogue sees Hailey Bieber take to the cover. The last time Wintour welcomed the American beauty as cover star, was back in March 2019, when she was joined by husband Justin Bieber. Six years later, Hailey goes solo via the lens of photographer Mikael Jansson. Vogue‘s Tonne Goodman was called upon for styling duties, opting to dress the Rhode founder and Anthony Vaccarello favorite in a striped shirt from Prada in the vibrant, refreshing, and water-drenched cover photograph.

“That’s not a bad cover. Lovely colors. I do wish Hailey was looking at the camera though. I just can’t fully appreciate a cover (usually) where the subject is looking away,” voiced MyNameIs straight away.

Vogue28 felt the same way. “My one critique is Hailey not engaging with us readers, which just ruins this completely for me (such a pet peeve of mine). The whole water concept also just reminded me of last year’s Kendall Jenner cover which was executed far FAR better.

“I wish she was looking at the camera, and I don’t understand her as a cover choice, but overall, I like it. It’s very easy summer and I appreciate that,” LastNight chimed in.

Yet not everyone was buying it. “This is a new low,” declared forum member Hchloe.

“Vogue always FAIL when they’re too pretentious on their cover photo choices. This looks like a still from a commercial,” commented crmsn.

See more of Hailey Bieber from the US Vogue Summer 2025 cover shoot and join the conversation, here.