Samsung's Frame TV Is at Its Lowest Price Ever

There's still plenty of time before Amazon Prime Day 2025 kicks off, but we just unearthed what might be the best early deal. We wouldn't be surprised if this ends up being the best deal of the entire event. Right now, the 50-inch Samsung Frame TV is sitting at a record-low price of just $748. That's $550 off its retail price.
To be clear, this is an older generation of the Frame TV, but it's the one we used when we wrote a glowing review back in 2023. The two subsequent models in 2024 and 2025 are 35-percent and nine-percent off retail, respectively. Those models each made improvements to the display, interface, and operating system. But for the average TV buyer that just wants a good TV with the matte display and access to Samsung's Art Store, this older model is a perfectly fine purchase.
If you haven't heard of the Frame TV, you obviously don't read this magazine enough. We've long heralded it as the standard bearer of lifestyle TVs. It looks good when you're watching TV, and it looks good when you're not. Simple as. And even though competitors like Hisense and TCL have entered the market a slightly lower price points, Samsung got a several year head start on art licensing for its Art Store, which makes all the difference to our lifestyle-minded editors.
While only the 50-inch screen is currently at a record-low price, you can also save up to 37 percent on models ranging from 43 to 85 inches, should a different dimension better suit your space.
Prime Day is historically one of the best times of the year to upgrade your tech, whether you're shopping Apple products or smart home gadgets. We've been tracking the best pre-Prime Day sales, and this Frame TV discount is easily the best we've come across thus far. Like any record-low Amazon discount, we expect stock to go quickly, so shop soon. There's no telling how long this early deal will last.
esquire