10 Biggest Online Travel Agencies: Booking and Airbnb Gain Ground

The biggest online travel agencies have gone through significant strategic shifts since the pandemic, and the competitive landscape remains fluid, with regional leaders (think Trip.com and MakeMyTrip) increasingly challenging global incumbents, such as Booking Holdings.

Skift Research's recent report – Online Travel Agency Chartbook 2025 – provides an analysis of the 10 largest publicly traded OTAs and we look at market sizing, financial performance, and key developments at each company.

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