A five-star London hotel is selling rooms at the same price as when it opened in 1900 - but you've got to be quick
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To mark its 125th anniversary, one of London's most iconic hotels is selling its rooms at the same price as they were when it opened - but you need to act fast.
Originally opened in 1900, the Kimpton Fitzroy is a five-star hotel that overlooks Russell Square in central London.
As part of a one-of-a-kind-offer, guests will be able to book a room at the same price it would have cost punters at the turn of the 20th century - just seven shillings and sixpence, the equivalent of £50 today.
One night in a double room at the luxury hotel typically costs around £288.
Only 125 rooms are included in the deal and will be allocated on a first-come, first-served basis from 10am on June 2 exclusively via the hotel's website.
The Kimpton Fitzroy, previously known as the Hotel Russell, is located in a Grade II listed building with a grand terracotta façade, marble staircases and an opulent ballroom.
It was the brainchild of architect Charles Fitzroy Doll, famed for designing the first class dining room onboard the RMS Titanic.
Indeed, the Kimpton Fitzroy's own dining room, now Fitz’s Brasserie, is an exact replica.
Guests will be able to book one of 125 rooms at the Kimpton Fitzroy in Bloomsbury for just seven shillings and sixpence, the equivalent of £50 today
The five-star hotel was designed by star Victorian architect Charles Fitzroy Doll - who inspired the phrase 'all dolled up'
The 334-room hotel was one of the first in London to offer en suite bathrooms and electric lighting in every room
The phrase 'all dolled up' is often linked to architect Doll, known for his opulent and highly decorative design style.
His work is thought to have inspired the expression, reflecting the lavish embellishment associated with being dressed up.
When the Kimpton Fitzroy opened in 1900, the hotel was also one of the first in the city to offer en suite bathrooms and electric lighting in every room - both hallmarks of innovation at the time.
Much of its original character endures today - from the intricate mosaic floor in the lobby to its legendary bronze dragon, Lucky George, who has stood watch on the second floor since day one.
Commissioned by Doll, an identical dragon was placed aboard the Titanic and ultimately sank with the ship.
Legend has it that if you rub Lucky George's head and make a wish, good luck will come to you.
The grand entrance to the hotel still houses the original floors and marbled walls. In the entrance is an intricate zodiac-inspired mosaic with a focal point of a winking sun.
The floor encapsulates the Victorian era's fascination with astrology and mysticism.
Above is the hotel’s resident mascot, 'Lucky George', a 75cm-long bronze dragon that guards a stairwell on the hotel’s second floor. It has a twin, which was affixed to the staircase of the Titanic’s first-class dining room
The Kimpton Fitzroy's own dining room, now Fitz’s Brasserie (pictured), is an exact replica of the first-class dining room onboard RMS Titanic
Only 125 rooms will be available to book at the original 1900 price of seven shillings and sixpence (approximately £50 today), from 10am on June 2, 2025 (Pictured: Fitz's cocktail bar)
Adding to its historical significance, the home of Suffragette Emmeline Pankhurst was on the site where the Kimpton Fitzroy Hotel now stands on the east side of Russell Square.
Eagle-eyed guests will spot a commemorative plaque on the side of the building in Bernard Street.
'This anniversary offer celebrates more than just a milestone, a spokesperson for the Kimpton Fitzroy said, 'it invites guests to experience a piece of London’s history at the price it all began.'
Only 125 rooms will be available to book at the original 1900 price of seven shillings and sixpence (approximately £50 today), from 10am on June 2, 2025 exclusively via www.kimptonfitzroylondon.com.
Rooms will be allocated on a first-come, first-served basis until they’re sold out. One room bookable per person only. Stays must be used within 12 months of booking date. Blackout dates apply.
Daily Mail
