AI & Airfares, Loyalty Program Trends, Travel Demand Outlook: Ask Skift’s Top Questions

Delta says it's not using AI to set fares for individual travelers, but the criticism hasn't gone away.

Here are three of the most popular questions our answer engine Ask Skift 2.0 fielded recently.

Delta Air Lines said during its most recent earnings call that it plans to use AI to price up to 20% of domestic fares by the end of the year. The backlash was swift. The concern is that Delta could leverage personal information — everything from browsing history and income to a personal crisis — to charge one passenger more than another.

Senator Ruben Gallego, a Democrat from Arizona, called Delta's use of AI for airfares "predatory pricing."

Former Federal Trade Commissioner Lina Khan said on a podcast that using AI to set airfares could lead airlines to exploit personal circumstances to maximize revenue. One hypot