Beautiful European seaside city ignored by tourists where locals go on holiday

This idyllic Italian seaside spot is a holiday haven for locals - but tourists don't know it exists. Rimini, a city in northern Italy's Emilia-Romagna region, has been a firm favourite holiday destination for Italians of all generations, yet it remains untouched by tourists.

The coastal region, which is home to traditional fishing village Borgo San Giuliano, a popular area for restaurants, with tables overlooking the river. It also has over 150 beach clubs, along with other restaurants, parks, gyms and more.

With a mix of brightly coloured quaint buildings that look like something straight out of a fairytale, and it's one of Italy's best kept secrets. Known as the jewel in the crown of the northern region, the "Rimini Riviera" is home to 40 kilometres (24.8 miles) of picturesque coastlines.

More of an off-the-beaten-path destination rather than somewhere made for tourists, Rimini is perfect for those who fancy immersing themselves in true Italian culture. Neighbouring the bustling Tuscany, it's definitely somewhere that should be on your radar.

With plenty of food options as well as cultural activities including eight UNESCO World Heritage monuments dotted across the city - showcasing beautiful mosaics on display at the Mausoleum of Galla Placidia and The Basilica of San Vitale. It's also famous for being a foodie hotspot.

Rimini is known for perfecting simple dishes and executing them well - as it makes the most of being close to both the sea and the hills. Stretching from the Apennine mountains to the Po river in the north, this verdant region is the birthplace of many of Italy's most famous produce.

These include Modena's balsamic vinegar, Prosciutto, Parmesan cheese and, naturally, Bolognese. This region also boasts picturesque mountains, medieval architecture and globally renowned architectural wonders.

In May, temperatures reach highs of 22C, while in August, you’re looking at a toasty 29C, and now it's easier than ever to visit thanks to new flight paths from the UK. British Airways has launched new flights three times a week departing from Heathrow on Mondays, Thursdays and Saturdays.

Budget airline EasyJet also offers flights to the region, with twice-weekly flights from London Gatwick. EasyJet also offer a number of places to stay in a package deal, including the Hotel St Gregory Park in San Giuliano a Mare, Milano Marittima’s Grand Hotel Gallia, and Cesenatico’s five-star Grand Hotel Da Vinci.

"With sunshine and one of Italy’s largest beaches, vibrant nightlife for couples and rich in history and culture, we’re confident that Rimini will be popular with holidaymakers," commented Paul Bixby, EasyJet’s chief commercial officer, as reported by Metro.

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