State of Travel 2025: Our 7 Favorite Charts

The future of travel is unfolding now; you just need the right data and insights to see it. Here are our favorite insights from the State of Travel 2025 report.

Skift Research is back this summer with its annual State of Travel 2025 report! We present more than 300 charts and insights from every corner from the travel industry: Airlines, hotels, short-term rentals, online travels, experiences, cruises, and car rentals.

It's a lot, and you should review them all. But we asked Skift Research analysts to pick their favorite charts – together they represent the most important stories in travel right now.

Social commerce is a booming opportunity in travel, with Skift Research estimating that social commerce bookings for hotels, airlines, and short-term rentals could be worth a huge $7 billion.

Robin Gilbert-Jones in his report Social Commerce in Travel: Opportunities and Consumer Trends writes: "Social media is no longer just inspiring travel, it’s where trips are being researched, priced, and booked. As platforms evolve into powerful sales channels, creators are becoming the new travel agents, short-form video is replacing static ads, and the booking journey is evolving into a low-friction social interaction."

Our analysis of the vacation rental market shows that Airbnb continues to be the dominant player, with 44% of the global market as of 2024. This analysis is based off our deeper market sizing efforts across hotels and short-term rentals in our report, Global Accommodation Sector Market Estimates 2025.

Author Saniya Zanpure wri