Wyndham Launches Loyalty Program for 'Live Tourism' and Experiences

Wyndham is recognizing that its frequent guests like doing things, not just sleeping in rooms. Its loyalty members can now trade points for experiences like sold-out concerts and sports events.

Wyndham launched a tool on Tuesday that enables members of its loyalty program to redeem points to attend live music concerts, major sports events, and other travel experiences.

The new effort is called Wyndham Rewards Experiences and over 100 activities were available at launch, including ones from Madison Square Garden, Radio City Music Hall, Minor League Baseball, and Caesars Rewards.

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