AI Overviews: Google turns SEO on its head: How companies can still achieve visibility

Google AI Overviews have rapidly revolutionized the way search results are arranged and SEO criteria are applied to brands, media outlets, and others. Uli Zimmermann, head of the online marketing agency eMinded, explains what companies need to do now to maintain visibility on Google.

With the introduction of Google AI Overviews, user search behavior is changing fundamentally. Content is increasingly being