The high-impact kit that will help Hamilton be fitter than ever

Seven-time Formula 1™ World Champion Lewis Hamilton joins sports brand lululemon as its new ambassador in a collaboration that promises to sell out and that once again showcases the driver’s passion for fashion both on and off the field of sport.

Under the new partnership , the brand will provide the British driver with high-performance products for his training, recovery and daily routine, as well as collaborating on design innovations and projects with a global impact. Lewis is known for his unprecedented track record , with the highest number of Grand Prix wins, podiums and pole positions, as well as having equalled the record of seven world titles. In addition to his racing talent, Hamilton has established himself as a style icon, recognised for his bold fashion choices and his impact on the world of design, as evidenced on his first day of work with Ferrari , as we reported in Summum .

“ Lululemon products are incredible quality, have great design, and most importantly, offer the performance I need,” Hamilton said. “I’m excited to partner with a brand that takes a holistic approach to wellness. Together we want to inspire our communities to be the best version of themselves,” the driver said.

Beyond the sporting arena , Lewis works tirelessly to champion a variety of causes, from promoting diversity, equity and inclusion in motorsports and beyond, to fighting for social justice on a global level. As an ambassador, Lewis will collaborate closely with lululemon ’s Research & Innovation, Design and Development teams to provide insight and feedback on future collections. Additionally, lululemon’s Center for Social Impact will work with Mission 44 , Lewis’ global foundation, to integrate movement and mental wellness experiences into their efforts to create a more equitable future for young people through education, employment and empowerment.

“We are thrilled to welcome Lewis to the lululemon family as our newest ambassador. He is a true trailblazer in every sense of the word. His commitment to performance, wellness and positive impact aligns perfectly with our brand values,” said Nikki Neuburger , Chief Brand & Product Activation Officer at lululemon. “We are excited to work with him to innovate, inspire and create positive change together.”

Lewis will be one of the featured figures in the sports brand's upcoming global campaign, 'No Holding Back', which showcases the dedication and daily effort required to be a champion, both in physical and mental training. The campaign will feature the latest in men's sportswear, including the brand's iconic Metal Vent Tech line.