Distanced by CNews, BFM-TV defends its reputation

Continued growth of rival CNews, renewed competition from LCI, cascading departures, a disappointing transfer window, and now a concern for savings. For CMA Media, which acquired the continuous news channel BFM-TV a year ago (along with BFM Business, RMC, RMC Découverte, RMC Story, etc.), the past twelve months have seen a series of setbacks. But just days before announcing the recruitment of new talent, BFM-TV/RMC's management is fighting hard to prevent a negative narrative from taking hold. "The little tune that some like to spread is designed to denigrate BFM ," says Fabien Namias, the channel's general manager. "I'm not saying that these accusations of intent slip past me, but these criticisms are completely off the mark."

The ever-widening gap between the audience share of CNews (3.6% in June, up 0.1 points compared to June 2024), which is continuously rising and firmly established in pole position among news channels, and BFM-TV (2.9% the same month, down 0.5 points)? It hides a number of viewers "significantly higher" than that of competitors (nearly 12 million, when CNews is close to 9 million) as well as "exceptional" audiences among the 25-49 age group, which is crucial for attracting advertisers, the group retorts.

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