Medicinema Revolution, the healing power of cinema in Cinecittà

"Cinema can heal. And it can do it for real". With this spirit the MediCinema Revolution was born, appointment that transformed the Cinecittà studios into a emotional and symbolic stage, where the magic of images meets the science of care. The project - conceived and promoted by Cinecittà with the support of the Ministry of Culture and MediCinema Italia Ets - it's a silent revolution but concrete: that of cinetherapy, or the use of cinema as a therapeutic and rehabilitative tool in the wards hospitals and places of care. "I thank Cinecittà and the CEO Manuela Cacciamani for the effort put into bringing this to life important project. As a ministry we are working on a memorandum of understanding that recognizes the enjoyment of art and beauty plays a central role in the well-being of the person as an experience of support for care in the pathways faced by subjects affected by various pathologies. I thank also all the professionals in the world of medicine who believe in culture as a benefit for the soul" he says the Undersecretary for Culture Lucia Borgonzoni. "Revolution MediCinema is a project that gives back to cinema its deeper function: that of educating, inspiring, healing. The cinema as a cure is in fact one of the pillars of the plan industrial area of ​​Cinecittà. We are proud to open Cinecittà to a new form of storytelling capable of putting dignity at the centre and the well-being of the person, with the belief that Cinecittà must stay close to the most fragile, bringing them closer to the magic of cinema" explained Cinecittà CEO Cacciamani. "Medicinema Italia has been using Cinema with courses since 2013 targeted therapies, accompanied by the rigor of measurement scientific with publications that attest to the numerous benefits in personal care. With two cinema halls in the hospital and numerous projects carried out in the health and social health sectors, Medicinema is certified as an institution for integrated medicine, fully valorising cinema as a multifaceted element of intervention in the culture of well-being" underlines Fulvia Salvi, president of MediCinema Italia Ets. During the evening of July 5th - realized with the support by The LeadingHotels of the World, Enel, Snam - which welcomed on the set of Ancient Rome in Cinecittà over 450 guests, it was Official teaser of the documentary previewed 'MediCinema Revolution - The Power of Cinetherapy', made with the support of Cinecittà. The film - currently in production - collects testimonials from patients, operators health workers, volunteers, artists and tells the transformative impact of this cultural experience applied to care.