An Ennismore IPO: Can Lifestyle Hotels Impress Wall Street?

If Accor follows through with an Ennismore IPO, it would be a referendum on whether investors will pay up for Instagram moments and craft cocktails over the more familiar returns of big box chain hotels.

Wall Street has long valued scale and cost efficiency above all else. But a successful IPO of the lifestyle operator could elevate design, brand heat, and food-and-beverage revenue as credible sources of long-term value.

If it stumbles, an Ennismore IPO would reinforce the prevailing view: that lifestyle belongs inside big hotel group systems, not as a standalone business on the public markets.

Ennismore, with 180 operating hotels and brands like The Hoxton, Mama Shelter, and SLS, would be the first lifestyle hotel company to go public with this level of scale and ambition.

Marriott, Hilton, and Hyatt all operate lifestyle sub-brands, but no pure-play lifestyle operator has achieved signific