Hyatt Bets on Luxury in Asia Pacific With 90 New Hotels Planned

Hyatt’s putting its money on a traveler who’s still willing to pay for more than just a bed for the night. It’s a bit of a left turn, especially when most others are chasing the mid-range market, but that’s where Hyatt sees the opportunity.

While many global hotel chains are pouring resources into budget and mid-range offerings, Hyatt Hotels is betting on luxury and that Asia Pacific is the place where this strategy will pay off.

Nearly two-thirds of Hyatt’s current Asia Pacific portfolio falls under the luxury and upper-upscale category. Over the next five years, Hyatt plans to open nearly 90 new hotels under its luxury and lifestyle brands across Asia Pacific.

That includes the first-ever Thompson Hotels property in the region, a fresh push for Andaz and The Standard, and expanded openings for Park Hyatt across major destinations like Thailand, Malaysia, and Australia.

“Our overall Asia Pacific pipeline of over 350 hotels… means we’re committed to bringing new offerings to the market that will further strengthen our position as a leader in luxury and