One Region, Three Markets: Demographics Are Shaping Travel in Japan, India, and China

Demographics drive Asia’s travel divide, with Japan favoring solo, traditional travel and India and China leaning mobile-first and family-focused.

Japan has the world’s oldest population, with nearly one in three people over 65 — a demographic reality that quietly but profoundly shapes how the country travels, in contrast to younger, mobile-first markets like India and China.

While most travelers across Asia plan their trips with family or partners, Japan breaks from the norm. Solo travel is notably more common, while fa