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Louis Vuitton presents the Express Bag - a new handbag for fall 2025

Louis Vuitton presents the Express Bag - a new handbag for fall 2025

Louis Vuitton embarks on a journey into fall 2025 with the new Express bag – functional, beautiful, and iconic. Have we just met the new it-bag?

Fall 2025 is fast approaching, and Louis Vuitton has unveiled its potential hero, or rather heroine. The Express is a handbag that has a chance to be the It-bag of the coming season. Why? Designed by Nicolas Ghesquière, it was created for the modern woman who is constantly on the go and expects a lot from her handbag. It's meant to be her "best friend" on the go , and it's also meant to look stunning.

First shown at the Fall/Winter 2025–2026 collection show at the Gare du Nord in Paris , it immediately attracted the attention of the most fashionable it-girls.

Emma Stone is the face of the Louis Vuitton campaign, Express / Louis Vuitton bag, campaign press materials, brand Facebook Emma Stone is the face of the Louis Vuitton campaign, Express / Louis Vuitton bag, campaign press materials, brand Facebook
New Louis Vuitton Express bag

Express evokes railways, suitcases, and romantic farewells on the platform. The name itself is a nod to history – in the 1930s, this was the name of the iconic Speedy . The bag is soft, elegant, and highly functional.

Available in three sizes and several classic colors (black, walnut, mahogany, taupe and white and blue), made of grained and velvet calf leather.

Hoyeon is the face of the Louis Vuitton campaign, Express / Louis Vuitton bag, campaign press materials, brand Facebook Hoyeon is the face of the Louis Vuitton campaign, Express / Louis Vuitton bag, campaign press materials, brand Facebook

Gold details, monogrammed handles and the ability to carry it in four ways (in the hand, on the shoulder, over the arm or on the elbow) make the Express perfect for both everyday use and travel.

Stars in the Louis Vuitton campaign: Emma Stone and Hoyeon with the Express bag

The image of the Express bag is also being built by a carefully planned campaign, which launched on August 1st. Ethan James Green is behind the camera, and in front are two muses of contemporary fashion and cinema: Emma Stone and Hoyeon . Captured in motion, between everyday life and travel, they proudly present the Express .

Fashion or Strategy? LVMH and Orient Express

The collection's presentation at a train station and the travel theme are no coincidence. According to reports, LVMH —owner of Louis Vuitton—plans to acquire the legendary Orient Express from the Accor group . The Express bag could therefore be not only a fashion novelty but also a symbolic reference to luxurious train travel. Price: $4,500.

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